Growth is the most important driver of value creation in biopharma today. EC’s Director, senior partner and managing director, explains how forward-looking biopharma companies are seizing new growth opportunities.
Integrating specific physician behavior information with ongoing physician outreach efforts can lead to a major leap in marketing effectiveness. Nowadays companies can use big data analytics to design their integrated multichannel campaign. The guesswork that has long influenced sales and marketing tactics to doctors is giving way to quantifiable, verifiable data points that significantly increase effectiveness.